Versace Eros Men's 3.4 oz EDT Spray

Versace is launching a new fragrance for men called Eros, inspired by and deeply connected with Greek mythology. The aim of this edition is to reveal and release unrestrained passion and accentuate desire. The fragrance is named after the Greek god of love and son of the goddess Aphrodite – Eros. The inspiration from ancient Greece dates back to when Gianni Versace built his fashion empire and adopted the goddess Medusa as the brand symbol, adorning numerous products including the new flacon of the men's fragrance Eros. This new perfume is the first aimed at men in the past five years. Donatella Versace desired to incorporate the fragrance into the concept of the Versace brand, highlighting the style and significance of long-lasting design, quality, and popularity. "Eros truly embodies the DNA of the Versace house," Donatella explains. "We have a Greek motif that evokes thoughts of ancient Greece, antiquities, and mythology, while the turquoise color represents the Mediterranean. That is Versace!" Eros, created by Aurelien Guichard of Givaudan, is described as fresh, woody, and slightly oriental. The fragrance features mint oil, green apple, Italian lemon, tonka, Venezuelan ambroxan, and geranium flowers, giving it a fougere twist. The turquoise glass flacon of the new fragrance for men showcases the head of Medusa on the body and top of the bottle. Eros is available as 50 and 100 ml EDT, along with perfumed body care products. The face of the advertising campaign is Brian Shimansky, captured by photographers Mert & Marcus. Donatella envisioned a gladiator-like man for the campaign, someone who fights for what he wants, his goals. "This fragrance is for a man who is in control, a hero who defends his ideas and aspirations," Donatella Versace stated. The ingredients include alcohol, fragrance, water, limonene, and various other components. Eros is categorized as an Eau De Toilette aiming to represent the style and significance of the Versace brand.

product information: